Contact database data (personalization placeholders)

The contact database is where all your contacts' details are stored and pulled from when you are using a Contact Data token. The Contact database is a single layer data structure in which every data has a field. Here you can find a list of all the 50 standard contact data fields in the contact database and you can also create Custom Fields.

General Information

You can find the list of possible email personalization placeholders. The number refers to the field string ID, which can be found under Management > Field Editor.

Parameter	Description
{{ contact.1 }}	First Name
{{ contact.2 }}	Last Name
{{ contact.3 }}	Email
{{ contact.9 }}	Title
{{ contact.26 }}	Preferred Email Format
{{ contact.46 }}	Salutation
{{ contact.4 }}	Date of Birth
{{ contact.5 }}	Gender
{{ contact.11 }}	Marital Status
{{ contact.12 }}	Children
{{ contact.14 }}	Education

 

Single-choice contact fields are data fields with multiple options from which you can choose only a single value. For example, the salutation field (contact.46) provides you with the following options: Mr/Ms/Mrs, from these you can only pick one. For more information on the available values of the single-choice system fields, click here. 

Another single-choice contact field is gender (contact.5). If you insert the field {{ contact.5 }} into a campaign, only the choice ID of the field will appear, in this case, 1, 2 or 3 (Male/Female/Prefer not to say).

If you would like to see the actual choice instead of the ID of the choice, the following code works:

{{ contact.label.x }}

 {{ contact.5 }} 

In this case, the following result will be displayed: 1 (i.e. the choice ID of the value male).

Note: This ESL snippet may come in handy in the following cases:

• When you are referring to the value ID in an if statement, for example:

{% if contact.5 == 2 %}
    Check out our vast selection of skirts and shorts.
{% elseif contact.5 == 1 %}
   Check out our vast selection of jackets and ties.
{% endif %}