Harness the power of Relational Data to elevate your contacts' personalized experience across multiple channels and drive greater customer engagement!
By leveraging business-specific data, you can unlock the full potential of Relational Data for personalization, regardless of whether you choose Emarsys or a self-service setup. While both options offer access to Relational Data, the self-service setup also provides exclusive access to the Personalization Settings.
Furthermore, integrating your business-specific data with Emarsys amplifies your ESL personalization capabilities, taking them to new heights.
Use case example
An airline company aims to enhance its email marketing strategy by sending tailored offers and recommendations to its contacts based on the destination country and departure date. The targeted email campaign focuses on personalized offers for purchasing tickets to programs like discounted entry fees to theme parks in the destination country, prior to the scheduled departure date.
Your relational databases store data in tables containing your customers’ bookings data:
Your objective is to upsell related services to your contacts. The relevant information for these events is stored in a view named
booking_rec_events. The data within this view is organized in the following columns:
Contact information is stored within Emarsys’ built-in contact database. However, through the Relational Data Service, the platform offers the capability to connect to your external databases as well. For more information regarding preconfiguration and requirements, please click here.
Upsell email example
Using the customer’s booking data, we can determine the destination country and travel schedule for each contact. Simultaneously, we also need to identify the available related events in the destination country, offering the best prices in the local currency. For example:
We have seen that you will travel to
<destination_country> on the
Are you aware that you have the opportunity to book the following programs at a discounted price?
<name> for a discount price of
This is how your campaign will look like within Emarsys using the relevant ESL snippets:
This is how the email will render for your contact in the Contact Preview:
To acquire detailed instructions on building a functional use case, begin by referring to the setting up your database section. This will provide you with step-by-step guidance on establishing the necessary foundation for your use case.