You can use ESL snippets for dynamic content creation or further personalization in your omni-channel campaigns:
- Email campaigns (batch and transactional, external event emails): In email you can use ESL in the email body, header, preheader, subject, from name, basically anywhere in the email where personalization could work effectively.
- Web channel campaigns: You can use ESL for personalization only.
- SMS and Push messages: Note that SMS and Push messages have limited available resources, which may impact the accessibility of certain data sources. As a result, data sources, such as Product Catalog, B2B, or Mobile Wallet will not be accessible for use in SMS and Push message channels.
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Personalizing content with Relational Data
Note: Relational Data personalization is only available in the SAP Engagement Cloud | Emarsys edition.
Personalization can only be applied for identified visitors. Therefore, ESL does not work for Web Channel campaigns with the following Recipient sources: All visitors or Unidentified visitors.
ESL is also capable of handling complex algorithms when built into templates. ESL offers a universal solution for handling personalization, conditional text, and block targeting, and it is simpler and more flexible than other methods.