ESL can be your tool of choice when you are looking to personalize your site content for the visitors. You can use ESL for example in your Web Channel Ribbon or Overlay campaigns to personalize your identified visitors' content.
Where can I add ESL snippets to Web Channel campaigns?
When creating a new web campaign you can personalize it with pre-created ESL snippets that you have saved as personalization tokens. On the side navigation bar, select either the Layouts tab:
Or you can select the Personalization tab, which shows you all previously saved personalization tokens:
How can I insert ESL snippets into web campaigns?
Drag and drop
At the Personalization tab you can drag and drop the selected personalization token into your content editor window.
Alternatively, you can click in your text content block. Position your cursor in the text where you want to add the placeholder, and click the Personalization icon. Then, the personalization placeholder is inserted in the text.
Note that, personalization can only be applied for identified visitors. Therefore, ESL does not work for Web Channel campaigns with the following Recipient sources: All visitors or Unidentified visitors.
Checking how the ESL snippet will look for my users
Testing live a Web Channel campaign
To verify the effectiveness of your utilized personalization features for the users of the Web Channel campaign, you can perform a live test. Complete these steps for a live test of your Web Channel campaign after activation:
- Go to the General Settings page of your campaign.
- Click Edit Filters under Browsing session filters.
- Specify a set parameter that the website URL needs to contain.
- Activate your campaign. Wait until the campaign status is set to Running on the campaign overview page.
- Open the campaign in the web browser with the specified parameter in its URL.
- Check if the campaign is appearing according to the additional settings.
For more information and examples relating to the use of the right Web Channel campaign, see Before you start working with Web Channel.
For ESL examples, see our examples section.